That is Tien Binh pho cake from Tien Binh Pho Company Limited (238 Hoang Van Thu, Quy Nhon City). After many years of production and market expansion, Tien Binh pho products have been trusted by consumers everywhere and put on sale at Co.opmart Quy Nhon and Co.opmart An Nhon supermarkets.
Traditional job
Starting from a family production facility, producing only 5 - 10 kg of pho every day, without any customers, after 22 years of building and asserting itself, up to now, Tien Binh pho brand has become a a familiar name to many consumers. Currently, every day the Company supplies to the market inside and outside the province about 250 kg of fresh pho and 50 kg of dry pho.
Mr. Nguyen Hong Tien (61 years old), who started Tien Binh Pho Company Limited and later passed the profession on to his children, said: "Determining that this is a traditional family profession, we always set the goal Quality and food safety come first to maintain credibility with customers. We order rice to make pho from reputable establishments, ensuring quality. Rice must be white, new and delicious, take it once every half a month and not leave it for a long time. During the pickling process, we do not use any chemicals. In particular, many chemical companies in Ho Chi Minh City often contacted me to sell additives to whiten pho and keep pho from spoiling, but I flatly refused. Because, we do not lose our traditional profession or the brand that has been built over the past 20 years for the sake of immediate profits."
Mr. Nguyen Tuan Anh, Director of Tien Binh Pho Company, added: "After many years of production, starting in 2000, the facility gradually replaced the manual method of making goods with modern machines such as Rice washing machine, flour mill, cake coating machine, fiber cutting machine, packaging machine, product quality is outstanding and still retains the traditional flavor of "tough, soft from rice". According to our survey, Tien Binh fresh pho products currently account for over 70% market share in Quy Nhon City.
Along with investment in machinery, the Company's pho production facility is now much more spacious, modern and cleaner than before. From raw materials to processing stages, all hygiene is guaranteed. Every year, the health sector inspects and grants certificates to production facilities that ensure food hygiene and safety standards.
Ms. Tran Thi Hoa, a worker in charge of the company's dough making process for 7 years, said: "The facility pays great attention to quality and food safety, so all stages of product production are strictly followed." , all workers are given regular health check-ups by the Company."
Take pho noodles away
In order for the product to be known to many people, in recent times, Tien Binh Pho Co., Ltd. has promoted brand promotion throughout the provinces and cities. For fresh pho, the Company has provided stable supplies to preschools, collective kitchens, and pho shops in Quy Nhon city and Hoai Nhon district. As for dried pho, it is sold in supermarkets Co.opmart Quy Nhon, Co.opmart An Nhon, convenience supermarkets, grocery stores, markets in all provinces: Binh Dinh, Gia Lai, Khanh Hoa, Ba Ria – Vung Tau, Ho Chi Minh City... To have more customers trust dry pho products, the establishment has been implementing a free product trial program through grocery stores, supermarkets, markets and receiving received positive feedback.
Mr. Nguyen Tuan Anh commented: "Currently, the dry pho consumption market is still quite potential, so the Company is promoting the production of this product, not only to meet the domestic market but also aiming to export it abroad." foreign. To improve production capacity and product quality, the Company is in the process of leasing 1,700 square meters2 land in Bui Thi Xuan Industrial Park (Quy Nhon City), invest about 1 billion VND to build a factory, buy more modern machinery to produce pho noodles, expected to go into operation in 2016, supplying the market. The market produces about 800 kg of dry pho noodles/day."
NGUYEN PHUC
